Simply Put the agency blog

The folks over at Automattic (the same brilliant minds that brought us WordPress, Gravatar, and a number of other web apps) have unveiled their latest creation: Prologue. It’s not exactly a new project, but a highly customized WordPress theme that takes the concept of Twitter and mashes it into an innovative new way to stay connected with members of a group/company. And all within the friendly realms of WordPress.

Its use is not limited to being a company communication tool, but that idea had by far gotten me the most excited. Here at Vdot Media, it’s hard to stay on top of what everyone is working on, and while we’ve tried internal blogs and other tools, Prologue may serve to be the simplest and least demanding/involving solution (a characteristic that makes Twitter the lazy blogger’s best alternative). I just might be curious enough to try to see if this one will work out.

Aside from the productivity benefits, Prologue gets my two thumbs up for taking something with simple functions (WordPress) and hacking it up to do something completely different and something completely awesome (for lack of a better word). This kind of innovation really drives our team, and it’s what made Can’t Wait for Christmas such a fun project.

I’d love to hear from others who have tried out Prologue as a company communication tool. If the team will let me, I just might have a few first-hand thoughts to report as well.

In the mean time, read up on and see a screenshot of Prologue here. Download the theme and take it for a spin here.